Article Title: I Attended a Networking Event…Now What?
Summary: Networking is one of the most effective sources of business leads. In fact, I’ve met several successful small business owners who invest little in advertising beyond attending networking events. But simply attending an event and introducing yourself to a few people isn’t enough. To reap the benefits of networking, you must follow up with new contacts and maintain relationships. This article offers five simple suggestions for staying in touch with the people you meet.
Send an interesting article, based on what you know about a contact’s business needs, industry trends, or other interests. This can effectively position you as a valuable resource and give you something to discuss the next time you’re in touch. It works especially well if the article addresses something you two discussed when you initially met or if it indirectly promotes something your business offers.