Article Title: Storytelling in eLearning: The Why and How
Publication: eLearn Magazine
Summary: Whether you design classroom training, eLearning, m-learning, or work with another medium entirely, storytelling is a learning tool that possesses the power to motivate, persuade, educate, and even entertain. This article describes how learning theory supports storytelling, how to craft a story, and ways to design stories into eLearning lessons.
Cleverly crafted stories stimulate an emotional response to training content, such as a desire to help, curiosity about how something works, or a drive to achieve. Thus, the story helps persuade learners to engage in the training and ultimately perform the desired behaviors. When written in a conversational tone (and with a pinch of humor, if you have a knack for that), stories can even entertain.