Article Title: Isolating the Results of eLearning Impact
Publication: Integrated Learnings: eLearning
Summary: To show clients how their organizations benefit from training, it helps to measure improvement in key business metrics. Though it sounds simple, other factors can complicate the ability to do this accurately, such as related marketing campaigns and other organizational initiatives that occur within a similar time frame as the training effort. This article summarizes approaches for isolating the results of training.
Thankfully, the book acknowledges the challenges many organizations face with using a control group approach, such as the difficulty in forming two equal yet randomly selected groups and the eagerness of clients to apply a training solution broadly in the organization. With that in mind, the authors not only describe the ideal approach to using a control group, including what to keep in mind when selecting individuals for those groups, but they also describe alternative control group approaches. Even if you’re already familiar with the basic concept of a control group, you might pick up some new ideas from this book.